In 2003 Nicholas Carr wrote an article, “IT Doesn’t Matter.” Things have sure changed since then. Today, IT helps companies – including Steelcase – gain a competitive advantage through advanced tools and data analysis.
I recently explored this concept in an article for CIO Talk Radio’s blog. In it, I explain the four IT principles of competitive advantage. I encourage you to read it and let us know if you agree. Are there any you would add? How is your company leveraging IT to improve your business within the marketplace?